Learn How Customers are an asset in a
business strategy
Author
Kyomugisha Brian,
Advertspan.com
Customers are the assets that business needs to flourish or
run smoothly therefore managers have challenge to build customer relationship
to release profits and achieve the organizational goals. Managers are advised
to think or fore look and appreciate the new inventions and changes in IT tools
which are vital today in building customer relationship.
Manages should think about
building customer relation so as to avail needed answers to customer queries
and product information that has become an important resource as the 4Ms (money,
machines, materials, men) and you are
advised to do this through this definite ways:
(a)Customer
relationship management software; This is dedicated software that tracks customer’s
comments and other products queries. Se more at http://crm.blogspot.com
. These software according to the existing record they have helped a lot of
companies to build a magnitude of customers due to the fact that the system
tracks customers needs, supply projection ,and extra.
(b)Building customer
user experience driven; Managers should
build websites that have high customer user experience (CUX) that gives
much care to customer’s questions and feedback for different products where
they fill like they find a problem. However other companies have found it
difficult to optimize their websites with search engines and I would recommend
managers to use web advertising agencies and blogs such reliable sites are;
Probloggers.com
Bloggers.com
Advertspan.blogspot.com
Blogvertise.com
Bloggers directory.com
These sites are with high levels or chances for your
products to be accessed by people due to the fact that they daily track a lot
of traffic.
(c)Email as a backup
plan to connect directly with customers; Managers apparently are
recommended to embark on using to mails, a mail is fast, instant and with
little or no delays in exchanging messages in the shortest time possible no
matter what the proximity gap. More than
one support mail accounts should be put in place for customers and checked 24/7,
replying is always as gold to the receive as it sounds as kind of care, respect
and active support so customer support desk should reply customers
comprehensively with mails that gives hope and customer support desk should avoid
these replies I got it, cool we will be in touch, thanks for your query we will
embark on it soon. A mail that is wordy and not verbose of about 50 and 100
words are recommended, this gives a customer hope in your efficient customer
care hence building a network of customers to your products at the same time
increasing the brand integrity.
(d)Feed back forum;
Customers use company products however how they like them but others though not
all find musings. So companies should think about forums or discussions with
customers where possible to give their opinion on product packaging, product branding,
and extra. This helps managers to get feedback on their products effectiveness
in line with a competitor’s product hence increasing production and product
demand plus satisfying customer needs and wants.
(e) Self service
optimization; too many delays caused by workers in offering services to
their customers employees should think of other ways that customers can serve themselves
such as on petrol stations, in banks by the use of automatic tell machines.
Managers and their employers would reduce their costs in a short run through
reducing on their number of employees and to the customer self service always
serves a better option to someone and there will be little or no delays and
other unplanned abnormalities.
Visit others who i believe in and they will help trust me;
cdn2.hubspot.net/hub/53/docs/hubspot_social_media_pr_ebook.pdf
Hope you will love a joint info to drive you to the world of viewing your customer smiling.
Bryan Kyomugisha.
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