Learn
How Customers are an asset in a business strategy
Author
Kyomugisha
Brian,
Advertspan.com
Customers are the assets that
business needs to flourish or run smoothly therefore managers have challenge to
build customer relationship to release profits and achieve the organizational
goals. Managers are advised to think or fore look and appreciate the new
inventions and changes in IT tools which are vital today in building customer
relationship.
Managers should think
about building customer relation so as to avail needed answers to customer
queries and product information that has become an important resource as the
4Ms (money, machines, materials, men)
and you are advised to do this through this definite ways:
(a)Customer
relationship management software;
This
is dedicated software that tracks customer’s comments and other products
queries. Se more at http://crm.blogspot.com . These software
according to the existing record they have helped a lot of companies to build a
magnitude of customers due to the fact that the system tracks customers needs,
supply projection ,and extra.
(b)Building
customer user experience driven;
Managers
should build websites that have high
customer user experience (CUX) that gives much care to customer’s questions and
feedback for different products where they fill like they find a problem.
However other companies have found it difficult to optimize their websites with
search engines and I would recommend managers to use web advertising agencies
and blogs such reliable sites are;
Probloggers.com
Bloggers.com
Advertspan.blogspot.com
Blogvertise.com
Bloggers directory.com
These sites are with high levels or
chances for your products to be accessed by people due to the fact that they
daily track a lot of traffic.
(c)Email
as a backup plan to connect directly with customers; Managers apparently are recommended to embark on using to
mails, a mail is fast, instant and with little or no delays in exchanging
messages in the shortest time possible no matter what the proximity gap. More than one support mail accounts should be
put in place for customers and checked 24/7, replying is always as gold to the
receive as it sounds as kind of care, respect and active support so customer
support desk should reply customers comprehensively with mails that gives hope
and customer support desk should avoid these replies I got it, cool we will be
in touch, thanks for your query we will embark on it soon. A mail that is wordy
and not verbose of about 50 and 100 words are recommended, this gives a
customer hope in your efficient customer care hence building a network of
customers to your products at the same time increasing the brand integrity.
(d)Feed
back forum;
Customers use company products
however how they like them but others though not all find musings. So companies
should think about forums or discussions with customers where possible to give
their opinion on product packaging, product branding, and extra. This helps
managers to get feedback on their products effectiveness in line with a
competitor’s product hence increasing production and product demand plus
satisfying customer needs and wants.
(e)
Self service optimization;
too many
delays caused by workers in offering services to their customers employees
should think of other ways that customers can serve themselves such as on
petrol stations, in banks by the use of automatic tell machines. Managers and
their employers would reduce their costs in a short run through reducing on
their number of employees and to the customer self service always serves a
better option to someone and there will be little or no delays and other
unplanned abnormalities.
Visit others who i believe in and
they will help trust me;
gregmankiw.blogspot.com/
www.webcrawler.com/
cdn2.hubspot.net/hub/53/docs/hubspot_social_media_pr_ebook.pdf
googlepublicpolicy.blogspot.com/
Hope you will love a joint info to
drive you to the world of viewing your customer smiling.
Bryan Kyomugisha.
